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The music industry's most powerful fashion influencers in 2018

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The music and fashion industry are often seen as two sides of the same coin (although... perhaps a hundred dollar bill would be more accurate?)

A musicians' look is not just their brand, but their entire identity as an artist as everything from signature items to certain colour palette impact the way in which fans engage with music.

But which musicians have had the biggest impact on the fashion industry? Lyrics.com and global fashion search platform Lyst have collaborated to unveil the data behind the statements. Here are the ones that came out on top. 

Image courtesy of Lyst

5. Camila Cabello

 
 
 
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ok last pic from the Grammys i promise

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Cabello started off the year riding the wave of success from her single 'Havana', so when she rocked up at the Grammys in a red dress by Vivienne Westwood, her followers flocked to the internet to find a similar style - and searches for red dresses increased by 24% in just 24 hours.

It's unsurprising too, with the plunge, heart neckline accentuating the rose-like detailing across the upper body and causing any fan to swoon at the sight of her. Red is a particularly daring choice on a red carpet, with the risk of being drowned out - but Cabello had no fear, and simply reminded the world of the power of a killer red dress. 

4. Cardi B

 
 
 
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BALENCIAGA MAMA

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It's not only the clothes that musicians wear that influence the purchases of fans, but also song lyrics. In Cardi B's smash hit 'I Like It', she states that she likes "those Balenciagas, the ones that look like socks".

These lyrics, along with the musician wearing those boots on regular occasions has caused them to become a global sell-out, showing just how much influence a musician's opinion can have on fans. 

3. Beyoncé

 
 
 
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It will come as a surprise to no one that the queen of the music scene is also a fashion icon. Coachella was a particular highlight of the year, as she wore a yellow Balmain hoody. Its glitter detailing across the arms and chest added to the striking, bright look that was almost reminiscent of a hoody worn by American high school students.

Searches for the hoody increased by a huge 58% afterwards, reinforcing the well-known fact that Beyoncé really is the star of this generation. 

2. Rihanna

 
 
 
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If any item of clothing is going to prove that celebrities can make anything cool, it's Rihanna turning up to Coachella wearing a Gucci balaclava. Not only did she choose the most unlikely festival to wear it at, with Coachella being one of the hottest festivals of the year as it is held in the Californian desert, but she also managed to make it exude sophistication and high class with the addition of statement diamond earrings and sparkling eye-shadow.

This translated into the public with searches for balaclavas increasing by 19%. Although this may seem low compared to the influence of Beyoncé's Balmain hoody, I must remind you that most Rihanna fans will have been aware that only Rihanna can pull off this look with such ease... The fact that there was an increase at all shows the true power of her influence on the world of fashion. 

1. Ariana Grande

 
 
 
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Ariana Grande was crowned Billboard's Woman of the Year for 2018 as her success has simply been unmatched by any other artist. When you combine this with the horrifying events she has had to deal with since the Manchester arena bombing in 2017, her success becomes even more worthy of applause.

The fans that have followed her throughout it all are wildly dedicated to the former Nickelodeon star, and thus her famous oversized hoodies that manage to compliment, rather than drown, her petite figure has rippled into the mainstream fashion, with searches increasing by 130% year-on-year in 2018. I'm sure this is not the only part of her look that has gone viral too, with thigh high boots and mini skirts making frequent appearances on girls during club nights.

Grande is clearly the music industry's most powerful fashion influencer, as this influence is stretching further than just her look; she has become a beacon of strength and kindness for millions.

So it's clear that music and fashion have had a very close relationship this past year, and with stars such as Cardi B and Rihanna releasing their own clothing lines, it'll be interesting to see what happens in 2019!

Lead Image -  image courtesy of Lyst

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