A new generation of supermodel?
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"There's not one way to be a woman... there's not one way to be beautiful." The opening lines in the new Vauxhall Corsa advert are pivotal in their quest to redefining what it is to be a supermodel in 2018.
has passed and audiences have progressed - the Corsa has stayed relevant throughout. This powerful piece is the start of a new Vauxhall, with British progressiveness and ingenuity at the heart of the brand. It’s time for New Rules, Britannia.”
are multi-hyphenates, making waves behind the camera as well as in front: "25 years ago models were celebrated for what they did in front of the camera. But we are a generation that have the tools to make a real difference for the things that we feel passionate about - for me it’s animal conservation and the environment. It’s really important for us to do as much as we can to help the world, even if it’s on a small scale."
Image Credit: VauxhallBack in 1993, Vauxhall launched their iconic supermodel advert starring all the 'supers' of the decade - Linda Evangelista, Kate Moss, Christy Turlington, and Naomi Campbell. 25 years on, and Vauxhall has relaunched the ad with four new models in their place. Anais Gallagher, Harnaam Kaur, Grace Victory and Kylie Griffiths star in the ad, which has been branded as 'redefining the supermodel'. Noting that the original line up was consistent of four stereotypically slim, young and classically beautiful women, Vauxhall wanted to change things up. Kate Oyler, Head of Brand and Internal Communications at Vauxhall Motors, had this to say: “The Corsa has been one of Britain’s most loved cars and a staple of young British culture since its launch a quarter of a century ago. "As a British Brand since 1903, Vauxhall is proud to have created a piece of work that reflects that - although 25 years
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Image Credit: VauxhallThe relaunch of the ad has opened doors to the question... what really is a supermodel? In 2018, do we all have to look a certain way and be a certain size in order to be acceptable and 'model-worthy'? Vauxhall has shown us that is not the case. This is a great message for those who struggle with their body image or think that they're not thin or pretty enough to be a model. These women show us that anything is possible. As Harnaam Kaur says: “There isn’t one way to be beautiful, there isn’t one way to be a woman. Don’t hold back, don’t dim your light.” Watch the new #CorsaTwentyFive ad here:
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