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The student-friendly brands putting sustainability at the forefront

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During the sustainable fashion revolution we're currently living in, the terms eco-friendly and sustainable fashion shouldn’t come as a surprise - the ethical and environmental issues that come with the fashion industry are become more discussed than ever.  

As more light is shone on fast fashion and the damage our wardrobes are doing to the planet, we decided to take a look at the fashion brands that are taking those important first steps towards a more sustainable and ethical future. 

 Image credit: Pixabay

1. Weekday

The clothing brand says it’s been committed to sustainable practice since 2006. Their code of conduct, renamed their ‘Sustainable Commitment’, requires the brand's suppliers to "follow the law and respect fundamental human rights, good working conditions and a good working environment." All suppliers or business partners, the brand says, must sign this agreement before entering any kind of relationship with Weekday.

Weekday also states that by 2020, it aims for all its cotton to come from recycled or sustainable sources.

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Last day of 25% off our organic cotton jeans (+ a few other favourites). Both online and in stores. #inweekday

A post shared by WEEKDAY (@weekday_stores) on

 2. H&M

Back in 2012, H&M launched its Conscious Collection, aiming to promote the use of recycled materials in fashion. 2018's round of the collection comprises womenswear, lingerie, shoes, and accessories.

As well as using materials like organic linen, silk, cotton and recycled polyester, the brand has added two new materials to the line - recycled silver, used to make the jewellery, and Econyl - a 100 percent recycled nylon fibre made from fishing nets, which will be used to create pieces of lace.

3. Arket

Arket, the new sustainable fashion label of the H&M family founded in 2017, is already setting examples to others when it comes to sustainable practices. In an interview with FashionUnited, Arket's CEO Lars Axelsson stated that the brand "focuses on simple, well-designed and durable products that are made in a responsible manner and that customers can use and keep for many years. We value longevity and that is reflected in everything we produce."

He added: “We regard quality as the basis for longevity and sustainability and strive to produce refined and versatile products that can be combined in various ways to meet different needs and occasions. Sustainable design is based on simplicity and functionality and means that the products need to withstand both wear as well as seasonal trends.”

Image credit: Pixabay

Image credit: Pixabay

4. Adidas

Yes, believe it or not, the popular sportswear brand teamed up with non-profit organisation, Parley, last year to create trainers made from recycled ocean plastic, with each pair of shoes preventing around 11 plastic bottles from entering the ocean.

The company sold over one million of these trainers, so if you do the maths, that’s millions of plastic bottles that may have been prevented from contaminating our oceans! Earlier this year, the sportswear giants also created a material trademarked ‘Ocean Plastic’, which is made entirely from plastic intercepted on beaches and in coastal communities.

5. Beaumont Organic

The Manchester-based clothing boutique sells a wide range of eco-conscious clothing with a modern edge, all made from organic, fair trade and eco-friendly fabrics. As well as clothing, the brand also boasts a whole host of homeware and accessories including hand soaps, sprays, and candles. We know what we’re putting on our Christmas list!

6. Antibad

One click on Antibad’s website will reveal its dedication to the cause. The fashion boutique that launched its site last year says it strives "to change the perception of sustainable fashion” while aiming to “bring style and substance together again”. The brand showcases a collection of eco-conscious pieces from vintage clothing to long-lasting basics, with their core message being “fashion without damaging anything else”.

7. People Tree

For over 25 years, People Tree has always highlighted the importance of sustainable and Fair Trade practices. Not only does it support producers across the globe, it's also a member of the World Fair Trade Organisation and its clothes are made from environmentally friendly fabrics such as organic cotton. Over the years it’s been involved in a number of collaborations, with stars such as Emma Watson, and has put emphasis on providing relaxed pieces for everyday, versatile wear.

8. ASOS

The popular online clothing powerhouse has made a number of announcements this year in the name of sustainability. Not only did it announce that it would no longer be selling cashmere, mohair, silk or feathers by January 2019, it also launched a sustainable fashion training programme to educate its designers on ethical and sustainable fashion practices. 

The training course, in partnership with the London College of Fashion’s Centre for Sustainable Fashion, is part of the 2020 Circular Fashion Commitments that ASOS promised to achieve at the Copenhagen Fashion Summit last year. 

Image credit: Pixabay

We hope this has inspired you to make some more eco-conscious decisions when making your Christmas list and buying for others this year!

Read our piece on why shoppers increasingly want fashion to get more ethical here

read more



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