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Supermodel calling for boycott of Victoria’s Secret hosts body-positive lingerie show in London

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Online fashion retailer Simply Be and supermodel Robyn Lawley have offered an alternative to the Victoria’s Secret Fashion Show - with a catwalk filled with representative body types.

Photographs courtesy of Simply Be

The show was held in London on Tuesday, and has been dubbed “the most size inclusive lingerie presentation of the season”.

Women sized 10-22, including models Ashley James, Hayley Hasselhoff and Felicity Hayward, joined Lawley on stage at the We’re All Angles show.

Photographs courtesy of Simply Be

It came about after model and diversity campaigner Lawley created an online petition calling for a boycott of the annual Victoria’s Secret Fashion Show – one of the most anticipated events in the fashion calendar, which famously only features models of a size 8 or smaller.

The Victoria’s Secret presentation took place in New York on Thursday, and featured models including Gigi and Bella Hadid, Adriana Lima, Candice Swanepoel and Behati Prinsloo.

The We’re All Angles event showcased Simply Be’s AW18 lingerie offer, which features snake print, chain choker detailing, romantic lace, glitter bodysuits and studded strapping up to a chest size 48, K cup and brief size 32.

Photographs courtesy of Simply Be

Lawley was a Sports Illustrated cover star in 2015, and has also graced the covers of Elle, Marie Claire, Cosmopolitan and Vogue Italia. She started her petition, which has almost 9,000 signatures, alongside a “few women who have the same sentiments”. She calls inclusivity in fashion “refreshing and important”.

The average woman in the UK wears a 36DD bra and is a dress size 16, yet government data has revealed that 89% of women don’t feel represented in mainstream advertising, on runways, on TV or in the fashion press.

With 73% of women feeling that lingerie advertising specifically is not representative of their body shape, Simply Be’s partnership with Lawley aims to represent a broader selection of women than those lauded on the Victoria’s Secret catwalk.

Photographs courtesy of Simply Be

Ann Steer, Chief Customer Officer at N Brown Group, which owns Simply Be, says:  “Our ‘We’re All Angels’ show is a celebration of women and who they are, eliminating the idea that we are defined by our bodies. At Simply Be we believe that women should be able to wear whatever they want regardless of size.

“Most presentations and campaigns of this type feature only size eight or smaller models but our line-up of incredible women highlights that there are no boundaries when it comes to size, something that Simply Be has firmly embraced.

“This isn’t about thin shaming – we just think it’s time we saw more diversity in terms of size in advertising campaigns and on runways.”

Want to read more on inclusivity in the fashion and beauty industry? We take a deep-dive into the issue here.

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