Lingerie brand Aerie celebrates people with disabilities in inclusive campaign
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Lingerie brand Aerie has been praised on social media for its inclusive new campaign featuring a diverse group of models with disabilities. The brand, which doesn’t airbrush its models, added the photos to its product pages this week. One of the featured models, student and YouTube star Abby Sams, posted a sample of the photos on Twitter, saying: “Look at this disability representation people!” In 2014 the brand began a campaign called Aerie Real, in which they promised not to airbrush or re-touch models. The campaign has continued with its newest group - 57 women of diverse ages, ethnicities and body shapes. As well as featuring Abby, who uses a wheelchair, the campaign included women with arm crutches, an insulin pump, and an ostomy pouch, as well as conditions such as vitiligo. 20-year-old Abby said: “Aerie had a contest on social media for their fall campaign and you had to say what Aerie Real meant to you. “As someone who has never really seen disability or chronic illness represented I told them that Aerie Real should mean beauty in all shapes, sizes, ethnicities, and abilities.”
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