Kanye West reveals explicit new Yeezy campaign
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Rapper and designer Kayne West, recently unveiled the new Yeezy Desert Rat campaign on Twitter, and it mostly features shots of nude female models sporting the new Yeezy 500 Supermoon Yellow trainers. The campaign was shot by Eli Linnetz, who has previously worked with West on his 'Fade' music video. Linnetz shared some of the images from the campaign on his Instagram page just over a week ago, with the snaps featuring models of varying races, genders and ages in the typical, neutral Yeezy backdrop. The whole campaign was for a single pair of trainers that comes in a single colourway, supermoon yellow, with West recruiting a handful of online influencers and internet celebrities to model them. An even more interesting aspect of the shoot, was that many of the female models bear a striking resemblance to the Kardashian clan.
This is not the first time that Kayne has used Kardashian lookalikes in his Yeezy campaigns. Back in January, the rapper had Paris Hilton and Jordyn Jones dress like Kim Kardashian whilst modelling the apparel. The campaign, which featured fake paparazzi shots, was the first of its kind.
— KANYE WEST (@kanyewest) June 13, 2018
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— Shannon Clermont (@ShannonJessie) June 12, 2018However, not all the models were nude, some sported garments including cycling shorts, socks, crop tops and hoodies from the new line, worn by men, women and children. The pictures were posted on the rapper's Twitter account without a caption and in usual Kanye-style, he offered no explanation as to why he chose to have the models pose nude. It is also a questionable and arguably, out-dated, decision that West made to have only the females posing fully nude, while some of their male counterparts posed fully clothed on some of the photos. This begs the question that was the choice to only have the women posing fully naked simply a selling tactic? After all, a tried and tested notion in the industry is that sex, especially the female body- sells.
— KANYE WEST (@kanyewest) June 13, 2018It can't be denied however, that the choice to use nude models is on trend. In 2017, Eckhaus Latta's spring campaign showed models seemingly having real sex, and Jacquemus' revealed a nude autumn campaign last year.
— KANYE WEST (@kanyewest) June 13, 2018The unveiling of the new footwear, comes after the release of his new studio album ‘Ye’, earlier this month. The long-anticipated album is the artist’s first release since his 2016 album, The Life of Pablo. You can view all the Yeezy campaign snaps over on Kayne's Twitter. What do you think of this campaign? Do you think it was a step too far? Let us know below.
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