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Gucci vows to go fur free from 2018

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The Chief executive of luxury Italian fashion house, Gucci, has announced that it will be going fur-free as from next year.

The announcement means that as from their Spring/Summer 2018 collection, Gucci will no longer sell pieces produced with mink, coyote, raccoon dog, fox, rabbit and any other species specially bred or caught.

In the meantime, Gucci are set to auction off all remaining animal fur items, with the proceeds going to the animal rights organisations Humane Society International and LAV.

 

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Marco Bizzarri, the Gucci Chief executive, stated at a London College of Fashion event that the move was part of a commitment to "sustainability".

Bizzarri continued, saying: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals."

Many animal rights activists are hailing Gucci for making the decision to go fur-free, a choice partly made by the firm’s creative director, Alessandro Michele- who was newly appointed to the brand in 2015.

Commenting on Michele, Bizzarri stated: "In selecting a new creative director, I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time." 

Animal welfare organisation Peta, was quick to tweet about the news, expressing their thanks to the people who have supported and protested alongside the organisation in favour of banning fur in the fashion industry:

 

In addition to pledging to go fur-free, Gucci is set to also become part of the Fur Free Alliance - an international group of organisations which campaigns on animal welfare and promotes alternatives to fur within the fashion industry. 

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The alliance's chairman, Joh Vinding, said: "Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free."

However, Vinding stated that he was “surprised” by the fashion brand’s decision, with the CEO of the organisation, Mark Oaten, stating that Gucci’s ‘environmental’ reasoning behind the fur ban “didn’t make sense” as “fur is the most natural fashion item” and “lasts for decades” compared with the likes of faux fur.

Gucci's pledge to go fur-free was announced closely after rival fashion house, Armani, decided to no longer include any fur in its future collections last year. 

What do you think about Gucci’s pledge to ban fur in 2018? Let us know your thoughts.

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