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Glossier is the new boss-ass beauty brand on the block

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Glossier is the new budget-beauty brand looking to takeover you make-up bag this year.

The cult beauty brand launched in the US in 2014, and is now the go-to brand of the budget-beauty market. Looking to rival the likes of MUA, Rimmell London and Make-Up Revolution, the high-flying brand has announced a trip across the atlantic, available for all beauty lovers in the UK to get their polished hands later this year.

Here are five reasons why this glossy new brand deserves a spot saving on your dressing table:

1. The packaging is cute AF

Clean cut, super-simple and ultra-girly, these products will be a gorgeous addition to your makeup bag or bathroom counter. We love the bold fonts, chic design and neutral shades: talk about truly insta-worthy stuff.

A post shared by Glossier (@glossier) on

2. The quality of the products is next level

Glossier products are majorly pigmented, crazily shiny and manage to give a natural, healthy appearance that will give get you vibing off that ‘stripped back’ look.

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3. It’s seriously affordable

Good quality skin products can be soooo pricey, so we were so happy to see that some of their pieces start from as little as $12 (£9.62). Now that’s a price tag we can certainly get used to… 

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4. It’s completely cruelty free!

That’s right girls, Glossier do not test any of their products on animals - so from their lip sheen to their moisturising serum: you can wear it with pride! If that isn’t reason enough to love the brand what is?

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5.    There’s a ridiculous amount of choice

The brand boasts such a variety of products to cater for all of your beauty fix needs! Rich facemasks, dewy primers and natural brow serums are just some of the fab goodies you need to start collecting asap.

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