Denny Anthony: the student designer rethinking the look and style of men's bags
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When GSM London student Denny Anthony became dissatisfied with unpractical and unfashionable bags for men, he decided to design a new, alternative pouch bag.
Finding inspiration to design the bag on a trip to Ibiza in August 2015, Anthony has created a stylish yet practical item under the brand name Tullsa London.
During his holiday in Ibiza, Anthony was struggling to match a shoulder strap bag with his outfit for a night out. “Although the bag was practical, it did not look visually appealing to me and seemed to dampen down the whole aesthetics of what I was wearing,” he says.
Recognising a gap in the market for small, stylish and hands-free bags for men, Anthony designed the item with the help of a local artist, fashion designer and manufacturer.
He initially designed the pouch bag for himself, but soon became aware of an interest from others wishing to buy the product: “on more than one occasion I would have people ask me where I got the bag from and many did not believe that I invented it.”
Anthony says that when a lot of people began showing an interest in his bag and making enquiries, “that is when things started to become more serious.”
The bag is convenient and compact, with space to hold an Oyster card, bank cards, keys and money. Available in brown and black leather, the bag is sleek and sophisticated with an innovative twist as Anthony has rethought the classic shoulder-bag design.
As a second year Bsc (Hons) Business Management student at GSM London, Anthony has utilised the skills and experience that he has gained from his course to start developing his business plans. “There are definitely parallels with my degree course that have helped me move my project forward,” he says.
Anthony considers his studies to have “allowed me to articulate and illustrate where I am going wrong, where my weaknesses and opportunities were and find strategies to address them.”
Anthony recalls first envisioning the brand name ‘Tullsa London’ in a dream.
“I am into signs and symbols and one day heard and saw Tullsa in my dream,” he explains. “The word was against a black background with words such as ambition and motivation disappearing and popping in a kind of vortex.”
The bags will go on sale this spring. Having secured contracts to sell the bags in London and Cyprus, and with waterproof and womenswear versions of the bag in development, Anthony’s business looks set to flourish.
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