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Pussyhats turn catwalk into a Women’s March at Milan Fashion Week Missoni show


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Feminist fashion took over Milan Fashion Week on Saturday with Missoni making a powerful statement on the runway. Missoni took inspiration from the Women’s March for their AW 2017 show, sending over 40 models onto the catwalk wearing pussyhats.

As the models walked down the runway in pussyhats, the guests were encouraged to join Missoni’s statement and wear the pink protest hats as well.

Speaking at the end of the show, Angela Missoni addressed the audience, saying: “I feel the need to recognise that in a time of uncertainty, there is a bond between us that can keep us strong and safe.”

Missoni continued, “Please join me and my family on the catwalk and show the world that the fashion community is united and fearless.”

Missoni’s pussyhats were reminiscent of similar hats worn by protesters across the world at Women’s Marches. They referred to a global activist movement led by the Pussyhat Project that encourages protesters to knit and wear the pink hats to unite against sexism.

In addition to raising awareness of the issues facing women following President Trump's inauguration, some of the collection's proceeds will go towards the American Civil Liberties Union and the UN Refugee Agency.

The distinctive hats have become a powerful symbol of female strength and solidarity. Missoni brought pussyhats onto the catwalk and into the limelight at their show, using the global platform of Milan Fashion Week to send an important and united political message in support of women's rights.

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