YouTube star Manny Gutierrez becomes the first man to be the face of a Maybelline campaign
Share This Article:
Manny Gutierrez has become Maybelline’s first ever male ambassador, starring in a campaign for the make-up brand’s new mascara. The 25-year-old, who has three million followers on Instagram and more than two million on YouTube, features in the advert for the Maybelline’s latest product – Big Shot Mascara by Colossal – alongside fellow beauty vlogger Shayla Mitchell. Gigi Hadid and Jourdan Dunn are among the famous faces who have previously starred in Maybelline’s campaigns. Gutierrez is part of a new wave of “beauty boys of Instagram” – male make-up artists who experiment with eye-catching and elaborate looks and post the results on social media. He already has a Makeup Geek eye shadow palette and an Ofra lip range named after him. Gutierrez also appears to be challenging Maybelline’s well-known catchphrase: “Maybe she’s born with it, maybe it’s Maybelline”. This comes after James Charles, a 17-year-old make-up artist from New York, was chosen last year by CoverGirl to be its first-ever male spokesperson. US make-up brand Anastasia Beverly Hills has also enlisted men to star in its makeup campaigns in the past.
You might also like...
People who read this also read...
CONTRIBUTOR OF THE MONTH