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Malaika Firth: The name on everyone's lips

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If you’ve not heard the name already, Malaika Firth is the model taking the fashion world by storm. One catwalk at a time.

Recent winner of Harper’s Bazaar’s Model of the Year 2016, the Kenyan-born, UK-raised model is definitely one to keep an eye on right now. This is all you need to know about the 5”9 African-English beauty.

Malaika's modelling career started in 2011 at the tender age of 17 after watching The Model Agency, a Channel 4 documentary that followed Premier Model Management. On realising her daughter's calling, Malaika's mother phoned up Carole White, the agency’s founder, and the rest is history. Malaika has held a place with the agency ever since. It’s not hard to see why; with her striking features and natural elegance this is a girl who stands out from the crowd.

Malaika's real break into the fashion industry came in 2013, when Steven Meisel shot her for the Prada Autumn/Winter campaign. As the first black model to front the campaign in 19 years and the first since Naomi Campbell, it seemed inevitable that Malaika was destined to follow in the steps of the industry's most renowned supermodels.

If you’re a big fan of Topshop (and let's face it, who isn't) you may have recognise her from their recent Spring/Summer16 campaign. Malaika also walked Topshop Unique’s Autumn/Winter 2016 show alongside the Victoria's Secret Angel Taylor Hill.

Her most recent achievement, as mentioned above, has been winning the title of Harper’s Bazaar’s Model of the Year in Harper’s annual Women of the Year Awards. A  ceremony which celebrates, ‘heartfelt commitment and a profound sense of sisterhood’ within the creative industries.

Firth’s birth name is in fact Tamara, but due to another model of Premier Model Agency having already established this name within the agency, she got fashioned a new name for herself. In an interview for The Guardian, she said: “I chose the name Malaika myself. It allows me to have a persona when I’m at work. But when I get home everyone calls me Tamara, or Tammy.”

A bright future for Malaika is surely on the cards, especially considering that she has already been dubbed as the next Naomi Campbell by industry insiders. Prepare to start seeing a lot more of this natural beauty in the coming year!

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