Tom Cridland: Turning disappointment with Brexit into optimism for the future
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With 51.9% of voters opting to leave the European Union in the recent referendum, Britain now faces a future of change and uncertainty. For many business leaders in Britain, Brexit will lead to a period of change and potential turbulence as the nation adapts to the forthcoming alterations in politics and the economy. Following news of Brexit, the British economy took an immediate impact; stock markets were panic-stricken and the pound drastically depreciated. The economy may have since begun to stabilise, but its future remains largely unknown, posing significant challenges to businesses based in Britain. Thomas Cridland is the chief executive of his eponymous sustainable fashion business called Tom Cridland. His company is a world-leading sustainable fashion brand with customers in six continents. Half-British and half-Portuguese, Cridland was “disappointed” with the decision for Britain to leave the EU, “as someone with a Portuguese mother and manufacturing team”. However, Cridland is now determined to move forward with optimism and continue to expand his business. When first starting the business at the age of 23, Cridland “wanted to create a direct to consumer e-commerce fashion brand offering luxury clothing at an accessible price point”. The Tom Cridland brand began “specialising solely in making the perfect pair of trousers”. The Tom Cridland brand was able to materialise from initial concept to reality when Cridland received a £6,000 start-up loan from the government two years ago. Cridland was “overwhelmed” when he found out that his application for the loan had been successful, saying: “It’s amazing that I could receive start-up support to start Tom Cridland with no fashion or business experience of any kind and aged 23.” Since the loan, the business has rapidly grown, having a current turnover of £600,000. Tom Cridland has a long list of high-profile customers including Daniel Craig, Sir Rod Stewart, Ben Stiller, Hugh Grant and Leonardo DiCaprio.
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