My Fashion Career: Rob Hughes, Digital Marketing at Jacamo
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Whether you dream of being a designer, fancy yourself as a photographer, or are made for marketing, we’ve spoken to individuals currently working in various areas of the fashion industry to find out how they made themselves stand out from the crowd in this increasingly competitive industry, and what their job is really like! Rob Hughes is part of the Digital Marketing team at top men’s fashion retailer, Jacamo. He spoke to The National Student about his role within the company, and how he got there… ‘I didn’t go to university, but I did a start a part-time HND in aeronautical engineering. I was never particularly good at traditional classroom learning and much preferred a hands-on approach, which is probably the route I’ve taken with the majority of my education – trial and error! ‘From a young age I always expected myself to go into engineering of some sort, despite having some natural skills with computers – particularly developing websites and then promoting them. It wasn’t until my fourth year of working for an engineering company that I thought working with computers or in the digital field might be fun, so I started looking for opportunities – a digital marketing agency gave me my chance, and I’ve never looked back. ‘I worked at marketing agencies of various sizes and across different sectors for around nine years before coming to Jacamo. Before that, I was working for an aeronautical engineering firm for four years – a drastically different field, but a lot of the troubleshooting, problem-solving and project management based skills I gained there were a great help. ‘Digital marketing is such a wide field with individual specialisms, each of which have a vast range of skill variance. The key, initially, is to understand what you enjoy and where your strengths are; for example’ are you more “pictures” or “numbers” focused? As well as having the specific skills required for your field, it’s good to have a basic level of understanding of all other aspects of digital (and offline) marketing – cross-discipline competence with deep individual-discipline expertise.
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