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Help tackle homelessness with Masato London and Porchlight


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Start out your new year in style, and help a good cause, with a fantastic charity initiative from fashion brand Masato London.

Until 31st January, Masato London is running a campaign in partnership with homelessness charity Porchlight, to help raise awareness of the work that the charity does, and the shocking rise in homelessness in the UK.

The great news is that it is easy for you to help. To get involved and help raise funds for Porchlight, all you need to do is visit, buy one of the brand’s beanie hats (available in a range of colours) for just £15, and Masato will donate £5 to Porchlight for each beanie sold.

Masato Jones, designer and founder of Masato London, said: "We came across an article at the end of November about how homelessness is rising and that, from April 2015, most councils will no longer be funding homeless projects.

"We first decided to use our beanies for fundraising in November, promoting them as stocking fillers, and in December decided to introduce a campaign to raise both awareness of homelessness and money for Porchlight. I found Porchlight's values and approach in tackling homelessness refreshing, especially Chief Executive Mike Barrett's blog, which can be found at

"Most homelessness fundraising stopped just before Christmas, but we have decided to continue and hope to raise £500 by 31st January. We really want to raise awareness of Porchlight's work and the efforts of similar organisations countrywide, and hope that the campaign makes an impression in people's minds.’

Since the campaign started, as well as raising funds for Porchlight, Masato London customers have helped the brand to donate beanies to 100 Help The Homeless in Belfast and London group Donate Soxs, who make up and provide survival kits and food for street dogs and their owners sleeping rough on London streets.








For more information, or to buy a beanie and help raise funds for Porchlight, visit 

You can also follow Masato on Twitter and Facebook for regular updates on the campaign and the latest news from the brand.

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