The Royal Opera House is teaming up with Twitter to tell stories using only Emojis
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The idea is to engage new audiences on a huge scale for the first time in its history.
They intend to have additional activity on Facebook and Instagram throughout the day but their main focus will be their Twitter feed. Their handle, @RoyalOperaHouse, will be supported by Twitter as they will encourage the initiative to trend.
For example, above shows one of Shakespeare's greats, Romeo and Juliet, told just through a series of emojis.
This is the first time that The Royal Opera House has teamed up with a digital platform like Twitter in an effort to reach out to new audiences.
Jeremy Paul, Head of Marketing Communications, Audiences and Media at the Royal Opera House, said: “We grab any opportunity to tell narratives and teaming up with Twitter means we do this at an unprecedented scale. It’s part of a strategy to pivot into dialogue-platforms like Twitter”.
Those who can identify the stories through the emojis will have the chance to win a pair of tickets to any one of the productions. There will be many opportunities to enter as a new tweet with a ballet or an opera will be posted every 30 minutes.
Twitter's UK MD, Dara Nasr said "Every year we see emojis used billions of times on Twitter and this is such a fantastic and unique way for the Royal Opera House to both reach a new audience and also celebrate World Emoji Day"
To play along visit: https://twitter.com/RoyalOperaHouse.