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Leeds supporters hit out at club's 'shocking' new logo

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Supporters of Leeds United Football Club have hit out at the club’s ‘shocking’ new logo as the Championship side revealed its new badge on Wednesday afternoon.

The new crest was revealed online and marks the conclusion of a 6 month consultation process alongside 10,000 Leeds United supporters.  

The new logo portrays the ‘Leeds Salute, an expression used extensively by supporters on match days.

The new design will be featured on Leeds United kits from the 2018/19 season, their centenary season. It is the club’s 11th new design in their 99 year history.

In a statement on the club’s website, managing director Angus Kinnear said: “In the past year we have worked very hard as a club to re-engage fans and the wider community across Leeds.

“Once we heard that there was a desire for change to help herald a new era fir the club, it became of primary importance that the new crest clearly reflected who we are.

“Updating the crest is not a decision we have taken lightly, but we are proud to have a crest that is authentic to Leeds United and honours the quality and loyalty of our fans.”

However, Leeds United supporters have raised doubts about the logo on social media. With many supporters expressing their disappointment with the new design.

Fans compared the logo to an early version of sports video game Pro Evolution Soccer and Gaviscon heartburn medicine.

Shortly after the announcement, disgruntled supporters launched an e-petition calling for Leeds owner, Andrea Radrizzani to scrap the design. The petition has already received over 22,000 signatures.

Steven Barrett, who set up the online petition, said: “It makes a mockery of Leeds United and the club’s history. It is alienating the fans.”

To view the petition and its progress, visit https://www.change.org/p/andrea-radrizzani-stop-lufc-from-implementing-the-leeds-salute-crest

Image Credit - Flickr Commons, Jon Candy. Twitter. 

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